Guide

In 2026, period underwear is no longer competing only on “leak-proof”—the real race is for better-performing, more comfortable, and more sustainable materials that can win repeat customers. From what I see at Ljvogues, brands that choose the right fabric innovations can improve reviews, reduce retu

ODM is the fastest way for a new period underwear brand to launch with confidence, because it builds on proven patterns, functional gusset structures, and a ready customization system—rather than starting from a blank page. At Ljvogues, ODM is a core service for menstrual panties brands, and our go

Consumer demand is clearly shifting toward eco-friendly period products—especially reusable solutions like period underwear—because shoppers want both performance and a lower environmental footprint. From my perspective at Ljvogues, “sustainable manufacturing” is not a slogan; it’s a set of decisio

Absorbency is the #1 consumer concern in period underwear because it directly determines trust: one leak can cost a brand years of credibility. At Ljvogues, most product development conversations begin with the same questions—“How many milliliters can it hold?”, “Is it for day or night?”, and “How

Manufacturer selection determines whether your period underwear brand earns repeat customers—or suffers from leaks, returns, and negative reviews that are hard to recover from. In my experience at Ljvogues, the right factory is not simply “someone who can sew underwear”; it’s a partner with proven

The global reusable feminine hygiene landscape is entering a high-growth phase. As consumer awareness around reproductive health, chemical safety, and environmental sustainability reaches an all-time high, period underwear is rapidly transitioning from a niche DTC alternative to a mainstream category staple across global retail and e-commerce channels.

The period underwear market has rapidly moved from a niche alternative to a mainstream essential between 2024 and 2026, driven by sustainability, better absorbency engineering, and wider retail adoption. From what my team and I see at Ljvogues—working with cross-border e-commerce sellers, emerging

Choosing between OEM and ODM is one of the first strategic decisions every underwear brand must make—and it's a decision that will shape everything from your product uniqueness to your cash flow.As Ocean Yang, CEO of Ljvogues and a manufacturer who has guided hundreds of brands through this exact de