Views: 0 Author: Ocean Yang Publish Time: 2026-01-19 Origin: Ljvogues
The period underwear market has rapidly moved from a niche alternative to a mainstream essential between 2024 and 2026, driven by sustainability, better absorbency engineering, and wider retail adoption. From what my team and I see at Ljvogues—working with cross-border e-commerce sellers, emerging brands, retailers, and wholesalers—brands that win today treat manufacturing as a competitive advantage, not just a cost.
Multiple industry forecasts continue to project strong growth for period panties through the next decade, although exact market size varies by report scope and definition. For example, Market.us projects the period panties market reaching about USD 1.156 billion by 2034 with a 20.5% CAGR, reflecting sustained demand growth.
In practical terms, this market momentum is creating three clear realities for brand owners:
Customers expect proven performance (leak protection, comfort, durability), not vague claims.
Retailers increasingly require documented compliance and stable quality systems.
Speed matters—brands need faster sampling, faster iteration, and reliable replenishment.
At Ljvogues, we manufacture period underwear as a functional engineered product, not just “thicker panties.” Many of our best-selling designs use a 4-layer gusset system to manage wicking, absorption, leak blocking, and comfort together.
Here is the construction logic we typically follow in development:
Multi-layer absorbent technology: The gusset combines a skin-contact wicking layer, one or more absorbent core layers, and a leak-proof barrier, built to reduce the wet feeling while preventing leakage.
Fabric selection: Depending on the brand’s positioning, we commonly work with cotton/organic cotton, bamboo viscose, TENCEL/Modal, or performance synthetic blends (nylon/spandex) for different handfeel, stretch, drying speed, and cost targets.
Leak-proof barrier integration: Reliable leak protection depends on precise barrier placement and stable bonding/sewing so the barrier does not shift, wrinkle, or delaminate after repeated washing.
This is also why we emphasize scenario-based customization—light/medium/heavy absorbency and different coverage lengths—rather than a “one absorbency fits all” approach.
In my experience, OEM vs. ODM is not about which model is “better”—it’s about which model matches your stage and speed requirements. Ljvogues provides both OEM and ODM solutions specifically for menstrual panties brands, so clients can choose the right path and still scale with the same partner.
When brands should choose OEM:
OEM is best when you already have a detailed tech pack, target measurements, or a signature structure you want us to execute precisely.
OEM is also right when product differentiation is the strategy—unique silhouettes, custom absorbent zone mapping, or a specific materials stack (including PFAS-free verification) that must be controlled tightly.
Benefits of ODM for new market entrants:
ODM helps new brands launch faster by starting from proven patterns and constructions and then customizing fabrics, colors, absorbency levels, labels, and packaging.
At Ljvogues, we support this with a design and product development team, low MOQ options, and fast sampling (including a 72-hour sampling capability for selected projects).
Many of our clients start with ODM to validate demand, then shift top-selling styles into deeper OEM customization once the market response is clear.
Period underwear manufacturing must balance apparel fit with functional performance, so the process needs structure and checkpoints. At Ljvogues, our workflow is designed to move from concept to repeatable mass production without quality drift.
Pattern development and prototyping:
We translate your concept (target absorbency, style, coverage, size range) into patterns, graded sizing, and layered gusset templates, then prototype for fit and leak-zone coverage validation.
For many projects, we can move quickly through early sampling to help brands shorten time-to-market.
Quality control checkpoints:
Strong QC covers both “garment quality” (stitching, sizing tolerance, elastic recovery) and “performance quality” (layer alignment, barrier stability, wash durability, and leak prevention).
We align our production controls with the needs of global brand partners and retailers that expect consistent repeatability across batches.
Certification requirements (OEKO-TEX, ISO standards):
OEKO-TEX® STANDARD 100 is a well-known textile safety certification focused on testing for harmful substances and can apply to the finished product and its components.
Ljvogues highlights certified quality and compliance support—including OEKO-TEX®, FDA, GOTS, and PFAS-free options—so brands can meet market access requirements and strengthen consumer trust.
On the management side, many exporters and large programs also align with ISO-style systems to standardize procedures and documentation, which helps reduce quality risk at scale. s
Lead times and MOQs depend on your development route (OEM vs ODM), the complexity of absorbency and barrier construction, and how many custom materials are involved. In general, ODM reduces development time because the base pattern and process are already validated, while OEM adds time for iteration and testing.
From a manufacturing perspective, these are the biggest drivers:
Sampling rounds: Each fit or absorbency adjustment adds time, especially when multiple sizes must be confirmed.
Custom material lead times: Special dyeing/printing, custom barrier films, or PFAS-free documentation/testing can extend timelines.
Size range + color count: Wider size curves and many colors increase planning complexity and may raise MOQs per color/style.
At Ljvogues, our goal is to give brands a clear MOQ ladder and a realistic timeline early, so you can plan pricing, launches, and replenishment without surprises.
I often tell new partners that the best period underwear brands are built with two things: strong product truth and strong operational truth. Period underwear sits at the intersection of apparel, hygiene, and wellness—so your factory must deliver comfort, performance, compliance, and consistency together.
At Ljvogues, we measure our success by your growth—whether you are launching your first private label collection or scaling to high-volume retail programs with certified materials and stable quality systems. If you share your target market, absorbency requirements, and brand positioning, our team can recommend the right OEM/ODM path, materials stack, and development timeline to take your product from design to delivery.
Ocean Yang
