Guide

As regulatory scrutiny intensifies across North America and Europe, consumer safety has become the primary benchmark for functional intimate apparel. PFAS ("forever chemicals"), historically used in water-resistant textiles, now present significant compliance risks and health concerns for period underwear brands.

Eco-friendly menstrual products are moving from niche shelves to the center of the feminine care aisle—and this shift represents one of the most compelling growth stories in retail today.As Ocean Yang, CEO of Ljvogues and a manufacturer supporting sustainable period care brands worldwide, I've watch

The global market for reusable feminine hygiene products is booming, propelled by growing consumer demand for sustainability, body-positivity, and chemical-free comfort.

For modern consumers, period underwear must deliver a seamless blend of dry comfort, discreet fitting, and zero-leak reliability.

The global absorbent apparel and period underwear market is experiencing rapid growth, driven by consumer demand for reusable, eco-friendly, and comfortable intimate care solutions.