Experience

Trying to choose between Knix, Thinx, and Saalt? These three brands sit at the top of the period underwear market — and they are genuinely different products. Different technology, different values, different consumers.As a manufacturer of functional intimate apparel, we spend a lot of time thinking   Read More>

In 2020, I filed our first U.S. trademark application for LJVOGUES. The registration came through from the United States Patent and Trademark Office on June 8, 2021 — Reg. No. 6,378,310, Class 25, covering everything from shapewear to sports bras to yoga tops. We had already registered in China the   Read More>

This morning I opened an email from a founder in Switzerland. She is building a new brand focused on two specific products: period swimwear (bikini style, for the beach and pool) and sport period underwear (invisible under leggings, for running and fitness).Her requirements were sharp:Leak-proof in   Read More>

On April 13, 2026, Texas Attorney General Ken Paxton announced a formal investigation into Lululemon — one of the most recognizable and premium-priced activewear brands in the world — over the potential presence of PFAS ("forever chemicals") in its athletic clothing.A Civil Investigative Demand (CID   Read More>

Three days ago, a client received a sample we had just developed for them: a period underwear style with a Merino wool gusset instead of the usual cotton.Their feedback was immediate: “This feels different — in a good way.”The next sentence was even more important: “We’re meeting internally to plan   Read More>

I want to tell you about something that happened in our office two weeks ago.Our compliance manager, Zoey, walked in with two Eurofins lab reports — 19 pages each, dense with chemical names, CAS numbers, and detection limits. She put them on my desk and said: "Both passed. Everything. All 253."She w   Read More>

If you've been eyeing period swimwear ahead of swim season but hesitated because of safety headlines—you're asking exactly the right question. The surge in PFAS awareness has understandably made health-conscious consumers scrutinize every wearable product, and swimwear deserves its own careful look.   Read More>

You have decided you want period swimwear. Good decision. You do not need to sit on the sidelines, miss the pool party, or rely on a bulky tampon the entire time you are at the beach. Period swimwear has evolved into a genuinely high-performing product category — one that lets you swim, surf, race,   Read More>