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Three days ago, a client received a sample we had just developed for them: a period underwear style with a Merino wool gusset instead of the usual cotton.Their feedback was immediate: “This feels different — in a good way.”The next sentence was even more important: “We’re meeting internally to plan

Last month a DTC brand from Portland sent us a brief. One sentence summed it up: "We want one sport period panty that works for everything — swimming, running, yoga, you name it."I told them politely: that product doesn't exist. And if someone tells you it does, they're selling you a compromise disg

Last week I received an inquiry from a German brand that included a line I hadn't seen before in a sourcing brief:"Sport-focused products — e.g. shorts or long leggings with thin-layer absorbent solutions."Not period underwear. Not basic briefs. Leak-proof activewear — shorts and full-length legging

A few weeks ago, a European brand sent me a brief that included a line I've been waiting years to see from a client:"Potential future developments such as shaping or hybrid solutions."Six words that represent the biggest untapped product opportunity in functional underwear.

I want to tell you about something that happened in our office two weeks ago.Our compliance manager, Zoey, walked in with two Eurofins lab reports — 19 pages each, dense with chemical names, CAS numbers, and detection limits. She put them on my desk and said: "Both passed. Everything. All 253."She w

I spent three days last week doing something I try to do every year: walking every aisle of the SIUF show in Shenzhen, touching every fabric I could get my hands on.The 21st China (Shenzhen) International Brand Underwear Fair — better known as SIUF — ran from March 25-27, 2026, at the Shenzhen Conve

Three weeks ago, I received an email from a client in Riyadh. The subject line was simple: "We want something that feels like nothing else on the market."No tech pack. No size chart. Just that one sentence, and a link to their brand's website — a sleek, premium e-commerce store targeting the new gen

As the period care market continues to evolve, consumers are no longer satisfied with products that are simply “leak-proof.” Today’s customers want more from their intimate apparel: softness, breathability, skin comfort, and a premium wearing experience that feels closer to high-quality everyday und