Views: 0 Author: Ocean Yang Publish Time: 2026-01-28 Origin: Ljvogues
Branding is not just a logo; it is the feeling your customer gets when they touch your product for the first time.
For founders like Ewelina who want to project a "premium, natural" vibe, receiving an organic cotton product inside a cheap polyester bag is a deal-breaker. It disconnects the brand promise from the customer experience.
At Ljvogues, we specialize in helping brands build an identity that feels as good as it looks. Here is our guide to branding and packaging strategies that win over European customers.
Where you put your logo matters just as much as the design of the logo itself.
We see two main schools of thought for period underwear:
Woven Labels (The "Premium" Choice):
Ewelina specifically requested a logo sewn on the front/side. For this, we recommend high-density Damask woven labels. They offer a luxurious texture and durability that printed labels cannot match.
Placement: Sewn on the outer waistband (center back or hip) for high brand visibility, or flat-stitched inside for a classic look.
Tagless (The "Comfort" Choice):
For underwear, "scratchy tags" are the enemy. We offer heat-transfer printing directly onto the inner fabric.
Benefit: It is invisible from the outside but ensures zero irritation for the wearer, which is critical for sensitive skin.
Don’t use a hang tag just for a barcode. Use it to tell your story.
Material: We use Recycled Craft Paper or FSC-certified cardstock.
Content Strategy: Use this space to explain the "GOTS Organic" certification or the "4-Layer Leak-Proof Tech." It validates the price point before the customer even tries the product on.
European consumers are increasingly rejecting single-use plastic. If your eco-friendly panty arrives in a generic polybag, you lose trust immediately.
This is our best-seller for EU clients.
Kraft Boxes: Sturdy, crush-resistant, and naturally brown. They scream "sustainable" without saying a word. We can print your logo in soy-based ink for a 100% compostable package.
Kraft Envelopes: Lighter and cheaper than boxes. These are perfect for e-commerce brands because they significantly reduce shipping weight and volume.
If you need transparency (to allow customers to see the color or size) without the plastic guilt:
PLA (Cornstarch) Bags: They look like plastic but feel softer and break down in industrial composting facilities. This is a great middle-ground for hygiene protection.
"Eco" doesn't have to mean "expensive," but it is an investment. Here is a rough comparison based on our production data to help you budget:
Packaging Type | Sustainability Score | Relative Cost | Best For |
Standard Polybag | Low (Plastic) | $ (Baseline) | Budget brands (Not recommended for EU). |
PLA Cornstarch Bag | Medium (Biodegradable) | $$ (1.5x - 2x) | Hygiene-focused brands requiring visibility. |
Kraft Paper Envelope | High (Recyclable) | $$ (1.5x - 2x) | E-commerce shipping optimization. |
Custom Kraft Box | Highest (Premium) | $$$ (3x - 5x) | Luxury gifting & retail shelf presence. |
If you are a startup, start with Kraft Envelopes with a custom sticker. It is cost-effective, completely plastic-free, and looks very intentional and professional.
Want to see samples of our high-density woven labels or our custom kraft boxes? Contact Ljvogues today, and let's send you a branding kit that matches your vision.
Ocean Yang
