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A Startup’s Guide to Private Label Period Underwear: MOQs, Sizing, and Eco-Packaging

Views: 0     Author: Ocean Yang     Publish Time: 2026-01-28      Origin: Ljvogues

Starting a period underwear brand is exciting, but for most founders I speak with, that excitement hits a wall the moment they see the industry standard: "MOQ: 3,000 pieces per color."

For a startup, that is not just a number; it is a massive inventory risk.

At Ljvogues, we operate differently. We understand that new brands need to test the market, validate their concept, and manage cash flow—not fill a warehouse with unsold inventory. Here is our honest guide to how we handle minimums, packaging, and logistics for our startup partners.

Demystifying MOQs: Why We Are Flexible

Most factories demand high MOQs because changing thread colors and fabric rolls kills production line efficiency. However, we have engineered a "Startup-Friendly" production line specifically designed for agility.

  • Our Policy: For private label orders (your logo, your wash tags, your packaging), our MOQ starts at just 500 pieces per style.

    ljvogues-startup-friendly-moq-3000-per-color-vs-500-per-style.png
  • The "Mixed Size" Advantage: Crucially, you do not need to buy 500 pieces of a single size. We allow you to split that 500 across a standard size curve (e.g., XS–XL).

    • Example Allocation: 50 XS, 150 S, 150 M, 100 L, 50 XL.

      ljvogues-mixed-size-moq-500-allocation-xs-to-xl-50-150-150-100-50.png
  • Our Philosophy: We believe in growing with you. A client who tests 500 pieces today and sells out in a month is a better long-term partner than a client who is forced to buy 3,000 pieces and gets stuck with dead stock.

Packaging Solutions: Plastic-Free & Brand-Ready

"Eco-friendly" isn't just about the product anymore; your customers judge the unboxing experience, too. We offer 100% plastic-free options that elevate your brand perception without breaking the budget.

ljvogues-plastic-free-packaging-options-kraft-fsc-pla.png

The Sustainable Options:

  • Kraft Paper Envelopes: Simple, recyclable, and sturdy. This is the best option for shipping efficiency and minimalism.

  • FSC-Certified Cardboard Boxes: A premium retail look made from responsibly managed forests. Ideal for high-end positioning.

  • Cornstarch Bags (PLA): If you need product visibility, this is a clear, biodegradable alternative to traditional polybags.

Ocean’s Budget Branding Tip:

Instead of printing thousands of custom boxes (which requires high MOQs and storage), we recommend using custom paper sleeves or branded stickers on stock kraft boxes. This looks professional, keeps your packaging costs low, and allows you to change designs easily.

ljvogues-budget-branding-custom-sleeve-sticker-on-stock-kraft.png

The Roadmap: From Idea to Your Doorstep

We keep the timeline transparent so you can plan your marketing launch accurately.

ljvogues-startup-roadmap-prototype-7-10-bulk-25-35-qa-2-3.png
  1. Prototyping (7–10 Days): You choose a style (or provide a tech pack), and we create a sample with your logo.

    • Note: Sample fees are 100% refundable when your bulk order meets 500 pieces.

  2. Bulk Production (25–35 Days): Once you approve the "Gold Sample" (PP Sample), we proceed to fabric cutting, sewing, inspection, and packing.

  3. Quality Assurance (2–3 Days): Every single pair undergoes our rigorous 10-point inspection before it leaves the factory floor.

Logistics Strategy: Speed vs. Cost

Shipping from China to Europe or North America offers three main paths. We help you choose the right mix based on your launch date and budget.

Method

Typical Time

Cost Indicator

Best For

Sea Freight

35–45 Days

$ (Lowest)

Bulk stock replenishment. Maximizes your profit margin.

Rail (Train)

20–25 Days

$$ (Medium)

The "Middle Way" for EU clients. Faster than sea, cheaper than air.

Air Freight

5–8 Days

$$$ (Highest)

Samples, urgent restocks, or influencer launch kits.

Ocean's Strategic Tip:

For your first launch, split the shipment. Send 10% by Air so you can start selling and sending PR kits immediately, and ship the remaining 90% by Sea or Rail to stock up at a lower cost. This balances speed to market with profitability.

ljvogues-logistics-speed-vs-cost-split-shipment-10-air-90-sea-rail.png

Ready to Start?

You don't need a massive budget to build a world-class brand—you just need the right manufacturing partner.

If you are ready to start small but dream big, contact Ljvogues today. Let's get your first 500 pieces into production.

Ocean Yang Ocean Yang
CEO & Founder, Ljvogues

About the Author

Ocean Yang bridges the gap between textile science and brand success. As the founder of Ljvogues, he leverages 10+ years of expertise in manufacturing high-performance period underwear and swimwear. Dedicated to transparency and safety, Ocean empowers B2B buyers to source verified, compliant, and innovative functional apparel from Shenzhen to the world.

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Ljvogues is a global leader in high-performance menstrual & incontinence apparel manufacturing. Empowering 500+ brands with 20 years of OEM/ODM excellence, medical-grade safety, and ISO-certified precision. 

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