Views: 0 Author: Ocean Yang Publish Time: 2026-02-03 Origin: Ljvogues
The definitive roadmap for entrepreneurs: How to navigate MOQs, choose the right fabric mix, and build a profitable Private Label line.
The Golden Rule: Don't try to be everything at once. Pick a niche (Eco, Sport, or Daily).
Fabric = Price Point: Bamboo commands higher margins; Cotton drives higher volume.
MOQ Strategy: Save money by using "Stock Colors" for your first batch.
Ljvogues Role: We act as your technical co-founder, guiding you from "Concept" to "Carton."
In my 10 years leading Ljvogues, I have consulted with hundreds of entrepreneurs. From my previous life as a journalist, I learned to ask the right questions. As a teacher, I learned to guide others toward success.
The question isn't just "how to start a period underwear brand," but "how to build one that survives." In the feminine care industry, your choice of fabric determines your brand’s positioning, your retail price, and most importantly, your customer retention rate.
This guide is designed to help B2B buyers and startups navigate the complexities of sourcing for Private Label.
Before you touch a single fabric swatch, you must define who you are selling to. At our Shenzhen facility, we categorize production into three profitable segments. Which one fits your business plan?
Fabric Choice: Bamboo Viscose or Modal.
Business Strategy: Position your brand as high-end, sustainable, and ultra-soft. Bamboo’s natural antimicrobial properties and "cool-touch" allow you to justify a higher retail price point ($25-$35/pair).
Target Audience: Environmentally conscious Millennials who value "Green Beauty."
Fabric Choice: Cotton (95%) + Spandex (5%).
Business Strategy: Focus on durability, familiarity, and volume. This is the cost-effective route. Cotton is widely accepted as the standard for gynecological health.
Target Audience: Moms buying for teens, or pragmatists looking for a cost-effective multipack ($15-$20/pair).
Fabric Choice: Nylon / Polyester Performance Blends.
Business Strategy: Target the "Wellness" market. By using sleek Nylon and moisture-wicking tech, you create a line that feels like high-end yoga gear, not "granny panties."
Target Audience: Gym-goers, athletes, and women who hate the "wet feel."
Startups often get overwhelmed by technical details. We simplify the OEM/ODM process into three clear layers:
Layer 1: The Soul (Fabric Selection)
Choose your base material (Cotton, Bamboo, or Nylon) based on the segments above.
Layer 2: The Brain (Function Integration)
Decide on the absorbency. Do you need a "Light Flow" liner (10ml) or a "Super Heavy" overnight guard (50ml)? We integrate our proprietary TPU Leak-Proof Layers accordingly.
Layer 3: The Heart (Aesthetic Design)
This is where your brand shines. Apply your unique DNA through custom Cute, Flower, or Geometric Patterns. (Pro Tip: Prints are great for hiding potential stains!)
The biggest hurdle for startups is the Minimum Order Quantity (MOQ). Here is my honest advice on how to manage your budget:
The "Stock Fabric" Hack:
If your budget is tight, start with Stock Colors (Black, Beige, Grey). Because we always have these fabrics in our warehouse, we can offer lower MOQs (e.g., 500 pcs) and faster lead times.
The "Core Collection" Strategy:
Don't launch 10 styles at once. Start with 3 core styles (e.g., Bikini, Brief, High-Waist) in versatile fabrics. This concentrates your budget and reduces inventory risk.
Custom Printing:
Want a unique "Brand Pattern"? We can do it via Digital Printing, but be prepared for slightly higher volume requirements to make the unit cost competitive.
We are not just a production line with 200+ employees; we are your technical partner. We understand that for a startup, one bad batch can kill your brand.
Transparency (The Journalist in Me): No hidden costs. We provide honest lead times (usually 30-45 days) and clear material certifications.
Responsibility (The Teacher in Me): We ensure our workers are treated with dignity. Happy workers make high-quality products. Your customers will feel the difference in the stitching quality.
Innovation: We give startups access to the same Antimicrobial and Waterproof technology used by big global brands.
Q: I have a design sketch. Can you make it?
A: Yes. This is our ODM Service. Our R&D team can turn your sketch or a sample photo into a technical pattern.
Q: Do you offer packaging services?
A: Yes. We can create custom branded packaging (boxes, biodegradable bags) so your product arrives retail-ready.
Starting a brand requires courage. My mission at Ljvogues is to provide the manufacturing foundation so you can focus on marketing and building your community. We don't just make underwear; we build a "Guardian" for women's freedom.
Ready to launch your brand?
Let’s discuss your project. I am personally available to help you select the perfect fabric mix for your first collection.
Contact Ljvogues Today at www.Ljvogues.com – The Launchpad for Period Care Brands.
Ocean Yang
